Hi, I’m Jimi Jones, founder of Divergent Theory Design. My ADHD, neurodivergent brain has led me to be a self-taught designer with a love for bold, authentic visuals. I don’t do cookie-cutter design. I help your brand tell its story in a way that’s true to you.

Every project is a collaboration. I work with you to shape your brand’s personality so it connects, inspires, and leaves a lasting impression. My promise? I won’t stop until you’re happy.

A little about me on a personal level, because it's nice to know who you're working with...

I live in Kansas City, MO (that’s Missouri, not Kansas) with my wife and three dogs. I grew up in Osceola, MO, a small town, with big lessons. Life wasn’t easy growing up. My parents struggled with addiction, and I decided early I wanted a different path. I’ve fought, climbed, and designed a life I’m proud of, and I bring that same drive to every project.

Professionally, I work in Product Development and specialize in brand identity, product design, and packaging. I’ve built brands from concept to launch, creating logos and designs that make an impact.

Divergent Theory Design isn’t just a service, it’s my art, my craft, my passion, and my way of bringing your vision to life.

— Jimi Jones, Founder

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